I rebranded recently from Activepatience.com to nicolecappelleri.com and yep you guessed it, I lost all my traffic. It wasn’t a surprise and I knew it would happen but it was still a shock. I had planned to rebrand my blog to my name for, I don’t know, 2 years but then when I actually changed it, I couldn’t work out how to the URL redirects in the Google console so I just made the switch and decided to cop the consequences. Here’s my take on rebranding and the losing traffic and Google rankings.
Why rebranding a blog is good thing (always)
Unfortunately, I chose a dumb pen name and wish I had of just went with my real name so changing everything over has been annoying so the moral of the story is choose your brand name wisely and your own name is always best.
Website design is changing rapidly and a tired old fashioned blog just won’t cut it these days. There are literally millions maybe even billions of blogs to compete with and you want your reader to stick around so yes, change tweak and update. A refresh is always good.
Forget about the loss of traffic and SEO
The first step is, don’t panic! It’s hard to see your numbers go down and take a hit but there are steps you can take to minimise your loss of traffic. Updating your domain address in the Google Console will tell Google you’ve changed domains but setting up URL redirects is more tricky and depending on your traffic, it may not be worth it.
I’ve now lost first page rankings for keywords like ‘Author platform’ and ‘How to create a coloring book’ but that’s the game of SEO and it wasn’t like it was a lot of traffic anyway so make your peace with the SEO gods.
It’s going to take time to get back your ranking back in Google and you might have to just write yourself out of it and be a content machine in the first couple of months and that’s OK because you’re in it for the long haul!
Remember why you started blogging in the first place
If you’re like me blogging was a creative outlet and something you enjoyed doing. The writing was coming through you and so you had to get it out. Or maybe you wanted to be the next Tim Ferris or Tony Robbins, whatever your reasons for blogging, get back to that and remind yourself of your ‘why’.
If you’re thinking of completely rebranding your blog or just updating a minor change, what are you waiting for? Just do it.