I rebranded recently from Activepatience.com to nicolecappelleri.com and yep you guessed it, I lost all my traffic. It wasn’t a surprise and I knew it would happen but it was still a shock. I had planned to rebrand my blog to my name for, I don’t know, 2 years but then when I actually changed it, I couldn’t work out how to the URL redirects in the Google console so I just made the switch and decided to cop the consequences. Here’s my take on rebranding and the losing traffic and Google rankings. Why rebranding a blog is good thing (always) Unfortunately, I chose a dumb┬ápen name and wish I […]

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